The EU Flower, or EU Ecolabel, turns 30 today. To celebrate its anniversary, Miriam Thiemann and Blanca Morales take a look at what the label stands for and the role it plays to guide consumers and EU policy alike.   Three decades ago, on 23 March 1992, the EU Ecolabel regulation was officially launched with the aim of establishing a EU-wide voluntary labelling scheme that would promote products with a lower environmental impact, based on reliable and scientific information. Since … Continue reading Paint the town green: the EU Ecolabel turns 30