Based on previous publication in European Files magazine, p.53 by Miriam Thiemann and Orla Butler. More than half of EU consumers have their environmental impact in mind when shopping, a European Commission survey revealed. While this is good news, a worrying byproduct is a proliferation of green marketing, with 75% of products on the market carrying an implicit or explicit environmental claim. This is causing distrust and confusion with consumers – and rightfully so: a recent screening of green claims by … Continue reading No to greenwashing: empowering consumers for the green transition