‘Carbon neutral’, ‘zero-emission’, ‘climate positive’… from food to clothing to intercontinental flights, an ever-increasing number of products and services are advertised as good for the climate – but are they?  With consumers increasingly caring about the environmental and climate impacts of their purchases, climate neutrality is one of the most widespread green claims on the market – as well as one of the most misleading.  Here are three reasons why EU legislation to empower consumers and counter greenwashing should ban … Continue reading Three reasons to ban climate neutral claims now