Green and affordable products are booming, so why can’t you find them?

Everyone wants greener products, especially if they are also cheaper, but how easy are they to find across Europe? We ran a supermarket check in 13 countries to find out, write Miriam Thiemann and Roberta Arbinolo.  The cost of living and the health of the environment are the top concerns of young Europeans today. These are not competing priorities but deeply connected ones. A generation that has grown up with climate anxiety also knows what it means to watch every euro at the checkout. Yet the assumption that shopping sustainably means spending more has … Continue reading Green and affordable products are booming, so why can’t you find them?